Jim Roth, who founded the business in 1983, was widely considered to be the best person to lead the company in a new era of service excellence and client commitment. Wayco Multi-Lift start selling and servicing lift truck equipment and parts.
Roth is pleased to announce the same sound principles which originally built Wayco into one of the largest, most successful independent, materials handling supply companies, will continue to address the challenges and opportunities of industry’s changing landscape in Midwestern Ontario.
The regional leader is responding to the needs of a new economic climate to better serve its customer base.
“We have the strong equipment brands and operational cost savings our clients expect, with a renewed commitment to professionalism and customer service which they deserve,” says Roth.
“We are in the people business,” Roth explains, ” We just happen to sell and service forklifts and material handling equipment. Industry needs our forklifts because of the low cost of operation. But above all, they need support and service.
Wayco’s success is founded on their innate ability to understand its customer’ business needs. Wayco delivers the right products at the right price, backed up by reliable service component so that clients are never comprised when it comes to their efficiency and productivity.
Wayco continues to play a key role in the growth and success of local businesses large and small from progressive farm operations to large industry. Wayco are regional dealers of top brands, both new and used, and renewed commitment to 24/7/365 accessibility. They offer customers substantial cost savings on replacement part. and a prompt, professional service guarantee. There are now even more very compelling reasons to stay with Wayco or switch to Wayco.
“If we’ve learned one important thing over the last 30 years, it’s that customer loyalty is an asset which must be earned and respected. Our customers are the only reason we are in business, says Roth.
While other companies in the material handling business are scaling back, Wayco is expanding, and intent on growing their sales and service departments as well as concentrating on growing their replacement parts sales business which will attract new customers, regardless of the makes or models, to purchase lower cost, quality parts for less!
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